Zoglin tries mightily to clear a place for Hope in the front
rank of the great comedians. He doesn't quite succeed. None of the material he
quotes stands out, and the chapters on Hope’s peak years, which Zoglin says
lasted from about 1940 to 1960, are the least interesting part of the book. Mostly,
they rely on a barrage of data, primarily box office grosses, Hooper ratings,
and Bob’s growing personal fortune. Far more absorbing are the early chapters
on Hope’s hardscrabble childhood and vaudeville career, and the later descriptions
of his protracted and very public decline. Paradoxically, Hope's greatest legacy might be that he
inspired Johnny Carson and David Letterman to retire gracefully.
Zoglin’s insistence
that today’s comedians owe Hope a debt for essentially inventing the modern topical
monologue isn't convincing, either. Hope may have been the form’s earliest practitioner,
but who would ever return to his Pepsodent or Chrysler shows for a tutorial?
I can’t add too much too the reviews that have already been
published (see especially Frank Rich in the New York Review of Books), except
to point out one of Zoglin's more bothersome stylistic tics. In his attempt to
be even-handed – both to acknowledge Hope’s shortcomings and insist on his
achievement – he writes sentences whose structure may be abstracted as “It wasn't
… but,” as in “It wasn’t a very good movie (or TV special, or live performance),
but it made a lot money (or got high ratings, or was well- attended, or Bob was
good in it).” In symbolic logic, this would
be expressed as Not P, but Hey, C'mon, Q.
It begins unobtrusively, in the chapters on Hope’s early
success:
The gag lines had more
snap than wit, but Hope delivered them with crisp self-assurance, and faster than
anyone else on the air.
Then, as the litany of movies and TV specials and USO tours expands,
one more and more frequently comes across constructions like this:
In truth, Hope got
away with plenty of old jokes – tired, knee-jerk gags about Gleason’s weight
and Benny’s cheapness and Crosby’s many kids – and his material was often
second-class. But throughout the 1950s his TV popularity never flagged.
And, in its late, epic form:
The shows themselves were
growing increasingly leaden: tired gags, corny sketches, with Hope looking more
disengaged and cue-card-dependent than ever. Variety, reviewing his 1989
special from the Bahamas, chided Hope for “permitting his team of writers to
throw together such a generally dismal
collection of excuses for gags and uniformly horrible skits which could
have been bettered by a reasonably talented high school sophomore.”
At this point I was actually steeling myself for what I would
find after the paragraph break:
Yet the shows were big
moneymakers for Hope.
Reading Hope, the question
I kept asking myself was, if Bob Hope employed so many first-rate writers, as even the least sympathetic reviewers acknowledge, why are
the jokes so forgettable?
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