We were sitting in the editorial meeting todaty, trying to think of a brief headline — or "hammer" — for the front-page articles on the retirement of Pope Benedict XVI. Our content editor Samantha Gray came up with the prizewinner, which, unfortunately, we couldn't use:
Exit Benedict
Pure genius.
The NY Daily News could get away with it, or the Daily Mail, if it still existed.
2 comments:
If he gives up his papal name, wouldn't he become ex-Benedict? But I am standing on the shoulders of giants. Exit Benedict is excellent.
The Irish Daily Star did run the hammer "Ex-Benedict" on the front page after the pope's anouncement. It strained the pun even further in the subedeck by saying the church "scrambles" to find a successor. It appears to be one of those jokes that many people think of independently - synchonricity of humor.
Post a Comment